Childhood Beginnings
Growing up in a sports-mad community in Northern England, Daniel Bamber became football obsessed. What he lacked in natural playing ability, he made up for in passion and knowledge of the game.
In the summer of '92, his grandfather saved coupons from the Today newspaper in order to gift Daniel the FA Premier League Handbook. This book previewed the soon-to-be-launched, rebranded top division of English football. Most critically for a young Daniel, it provided a taste of what the football experience could and would go on to be.
An imagination was sparked...
Obsession Develops
While Daniel's main sporting obsession was always football, he had also developed a fandom for tennis, boxing, rugby union, F1 and many other sports.
Over the years, many friends were made across the globe through a shared sports passion. It became clear that it was the passion that bonded ALL fans—regardless of whichever sport they followed.
Whether it be NFL fans in Philadephia, La Liga fans in Madrid or PREM Rubgy fans in Gloucester, they all had one thing in common—the passion for their sport and their teams.
"Why Is It This Way?"
A 2013 move to Australia highlighted a major flaw in how sports and sports teams attract new fans. There was Daniel, keen to throw himself into Australian sporting culture, yet no sport nor team had marketed themselves to him on his level.
Sports and sports team marketing largely assumes a level of knowledge, engagement and understanding of a given sport. An approach that totally falls flat and scares off new audiences.
It became clear that sports and sports team marketing was fundamentally flawed in attracting new fans.
Bringing the Fans
A lifetime's sporting obsession parlayed with an established marketing career made the next step obvious. THREE 30 was launched.
THREE 30 possesses and continually cultivates an in-depth, personal and psychological understanding of sports consumer audiences across the globe.
By fostering such an intimate comprehension of these complex audiences, we are in a unique position to design and drive successful experiences towards them.
THREE 30 develops audiences and fanbases from the ground up. We are the experts in breaking sports to new audiences.
