USA
First-hand knowledge and local immersion means that you can be sure your fan outreach truly connects.
Through our international network of Sports Gurus, we are fully immersed in a multitude of major sports markets.
Our Sports Gurus retain an expert knowledge in their specialist sporting fields while understanding the numerous nuances associated with them.
The valuable, first-hand research that we are able to acquire from our Sports Gurus is central to informing the strategy of our client engagements.
4/
50
TEAM IDENTITY, IMAGE OR STYLE
4/5 – the most chosen score for this factor in influencing a choice of team
440
%MANY FANS FOLLOW FROM AFAR
44% of surveyed fans mainly follow a team based in a different country
350
%FANS TAKING ON EXTRA TEAMS
35% of fans would also follow another same-sport team in a different country
6–
120
WHEN DOES FANDOM BEGIN?
Between 6–12 is when the majority of fans started following their main team
UKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth Africa
UKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth AfricaUKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth AfricaUKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth AfricaUKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth AfricaUKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth Africa
UKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth AfricaUKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth AfricaUKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth AfricaUKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth AfricaUKAustraliaUSANew ZealandUAEArgentinaCanadaItalyGreeceSouth Africa
(our approach)
001
FANS
The lifetime value and loyalty of a sports fan is unparalleled.
Across the globe, THREE 30's Sports Gurus foster and consult with their local fan communities. We're forever fan-centric.
002
IMMERSION
On-the-ground fan immersion is what sets THREE 30 apart.
We genuinely engage with fans, face-to-face, in order to create and build lasting fanbases.
003
CX/FX
When you know how to interact with fans, revenues raise.
Research, consultation, user testing and refinement are core to creating the optimum customer or fan experience.
004
IDEATION
Having a clear identity matches you to the right fans.
Knowing and transmitting who you are through identity, ideology and style will speak to the right potential fanbase.
005
ROLL-OUT
We know the fans and how to connect with them.
THREE 30 are the perfect conduits between fans and clubs/associations. We are the fans.
